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~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Clothing industry"
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Clothing industry
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Chen, Peng
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Ozuem, Wilson
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Varra, Lucia
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of fashion marketing and management
76
Journal of global fashion marketing : JGfM
33
Journal of retailing and consumer services
19
International journal of consumer studies
16
Journal of business research : JBR
15
International journal of production economics
14
Business history
12
SpringerLink / Bücher
8
Technological forecasting & social change : an international journal
8
Asia Pacific journal of marketing and logistics
7
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
7
International journal of retail & distribution management
7
Journal of Islamic marketing
7
The international review of retail, distribution and consumer research
7
Business history review
6
Cogent business & management
6
Contemporary case studies on fashion production, marketing and operations
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
Fashion marketing
6
Journal of economic geography
6
Springer Series in Fashion Business
6
Sustainability in fashion : a cradle to upcycle approach
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Intelligent fashion forecasting systems : models and applications
5
International journal of production research
5
International journal of retail and distribution management
5
Journal of business anthropology
5
Transportation research / E : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
European management journal
4
History of retailing and consumption
4
Journal of consumer marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing
4
Springer eBook Collection
4
Springer eBook Collection / Business and Management
4
Analytical modeling research in fashion business
3
Business horizons
3
Cleaner and responsible consumption
3
Electronic commerce research
3
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Opinion leaders, short videos and virtual communities in the fashion industry
Chen, Peng
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 51-79)
.
2021
Persistent link: https://www.econbiz.de/10012607299
Saved in:
2
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
3
Becoming digital : the need to redesign competences and skills in the fashion industry
Varra, Lucia
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 299-343)
.
2021
Persistent link: https://www.econbiz.de/10012607416
Saved in:
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