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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~source:"econis"
~subject:"Relationship marketing"
~type_genre:"Reprint"
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Relationship marketing
Beziehungsmarketing
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Brand
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Bengtsson, Anders
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Fournier, Susan
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The evolution of brands : from signals of quality to storehouses of trust
Brand management ; Vol. 2
3
Corporate brand and corporate reputation
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Strategic information systems ; Vol. 2
3
Major theoretical debates and contemporary issues in marketing theory
2
Marketing-mix strategies - product strategy and promotion strategy
2
Measuring and managing brands
2
Relational and functional integration
2
Sage library in marketing
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Ethics, environment and social impacts
1
Executing strategy for business results
1
Harvard business review : HBR
1
Information systems development
1
International marketing ; Vol. 2
1
International marketing ; Vol. 3
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Premier reference source
1
Strategic information systems ; Vol. 3
1
Strategic sales and strategic marketing
1
The Harvard Business Review classics series
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
The results-driven manager series
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ECONIS (ZBW)
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Consumers relationship theory in consumer research
Fournier, Susan
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2009
Persistent link: https://www.econbiz.de/10003784609
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Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
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