Toward a critique of brand relationships
Year of publication: |
2009
|
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Authors: | Bengtsson, Anders |
Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 312-324
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kritik | Criticism |
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