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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Corporate social responsibility
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Brand management
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Kates, Steven M.
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Ligas, Mark
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The evolution of brands : from signals of quality to storehouses of trust
Brand management ; Vol. 2
10
Brand management ; Vol. 3
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
8
Measuring and managing brands
8
Psychology of branding
8
Brand management in emerging markets : theories and practice
7
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Handbook on brand and experience management
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Swarm Branding : Markenführung im Zeitalter von Web 2.0
6
Brand management ; Vol. 1
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Branding and sustainable competitive advantage : building virtual presence
4
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
CSR und Brand Management : Marken nachhaltig führen
4
Celebrity, convergence and transformation
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Fashion branding and communication : core strategies of European luxury brands
4
Innovative Markenführung und -implementierung
4
International marketing ; Vol. 2
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
4
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
4
Strong brands, strong relationships
4
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
3
Country of origin effect : looking back and moving forward
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
3
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ECONIS (ZBW)
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The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
2
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
3
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
4
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
5
Building brand community
McAlexander, James H.
;
Schouten, John W.
;
Koenig, Harold F.
-
2009
Persistent link: https://www.econbiz.de/10003784670
Saved in:
6
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
Saved in:
7
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
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