Out of the closet and out on the street! : gay men and their brand relationships
Year of publication: |
2009
|
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Authors: | Kates, Steven M. |
Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 572-592
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Subject: | Konsumentenverhalten | Consumer behaviour | Homosexualität | Homosexuality | Markenführung | Brand management | Wirtschaftskultur | Economic culture | USA | United States |
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