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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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The evolution of brands : from signals of quality to storehouses of trust
Cross-cultural and critical perspectives on brands
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Journal of business anthropology
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Measuring and managing brands
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The value of the brand : an anthropological perspective
McCracken, Grant David
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2009
Persistent link: https://www.econbiz.de/10003784510
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