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~isPartOf:"The history of marketing science"
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History of economic thought
17
Marketing theory
17
Marketingtheorie
17
Ökonomische Ideengeschichte
17
1950-
2
1940-
1
1960-
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1969-
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Advertising effects
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Arbeitsproduktivität
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Bestellung
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Beziehungsmarketing
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Brand
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Brand equity
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Brand management
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Conjoint analysis
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Consumer behaviour
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Distribution channel
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Econometric model
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Innovation diffusion
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Internet marketing
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Konsumentenverhalten
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Labour productivity
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Markenartikel
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Market structure
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Marktstruktur
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Online-Marketing
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Order
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Probability theory
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English
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Neslin, Scott A.
2
Winer, Russell S.
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Ailawadi, Kusum L.
1
Erdem, Tulin
1
Fader, Peter
1
Golder, Peter N.
1
Gupta, Sunil
1
Hanssens, Dominique M.
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Hardie, Bruce G. S.
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Lee, Eunkyu
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Lehmann, Donald R.
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Lilien, Gary L.
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Mantrala, Murali K.
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Moe, Wendy W.
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Sen, Subrata K.
1
Shugan, Steven M.
1
Staelin, Richard
1
Swait, Joffre
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The history of marketing science
History of political economy
457
The European journal of the history of economic thought
450
Journal of the history of economic thought
390
Journal of economic issues : jei
279
History of economic ideas : HEI
243
Routledge studies in the history of economics
228
Journal of economic literature
210
Cambridge journal of economics
206
The economic journal : the journal of the Royal Economic Society
181
IMF staff country report
165
Research in the history of economic thought and methodology
155
SpringerLink / Bücher
144
IMF country report
138
Review of political economy
135
History of economics review : HER
134
Southern economic journal
112
Springer eBook Collection
101
CHOPE working paper
100
The review of Austrian economics
86
Edward Elgar E-Book Archive
80
The American journal of economics and sociology
76
Revue économique : revue bimestrielle
74
Routledge frontiers of political economy
66
Research in the history of economic thought and methodology : a research annual
64
Journal of historical research in marketing
61
An Elgar reference collection
59
International journal of social economics
58
Review of radical political economics
57
Journal of evolutionary economics : JEE
54
NBER working paper series
54
The independent review : journal of political economy
54
Journal of institutional economics
53
Journal of economic issues
52
Economies et sociétés : cahiers de l'ISMEA
51
Review of social economy : publication of the Association for Social Economics
49
Studien zur Entwicklung der ökonomischen Theorie
49
Journal of post-Keynesian economics : JPKE
47
NBER Working Paper
47
Storia del pensiero economico : SPE
47
History of economic thought and policy
46
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ECONIS (ZBW)
17
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1
Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
Saved in:
2
Sales force productivity models
Mantrala, Murali K.
- In:
The history of marketing science
,
(pp. 427-462)
.
2014
Persistent link: https://www.econbiz.de/10010415799
Saved in:
3
Pricing
Winer, Russell S.
- In:
The history of marketing science
,
(pp. 397-426)
.
2014
Persistent link: https://www.econbiz.de/10010415800
Saved in:
4
Organizational buying behavior
Lilien, Gary L.
- In:
The history of marketing science
,
(pp. 371-395)
.
2014
Persistent link: https://www.econbiz.de/10010415801
Saved in:
5
New products research
Lehmann, Donald R.
;
Golder, Peter N.
- In:
The history of marketing science
,
(pp. 341-370)
.
2014
Persistent link: https://www.econbiz.de/10010415803
Saved in:
6
Digital and internet marketing
Moe, Wendy W.
;
Schweidel, David A.
- In:
The history of marketing science
,
(pp. 319-340)
.
2014
Persistent link: https://www.econbiz.de/10010415805
Saved in:
7
Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
Saved in:
8
Distribution channels
Staelin, Richard
;
Lee, Eunkyu
- In:
The history of marketing science
,
(pp. 261-287)
.
2014
Persistent link: https://www.econbiz.de/10010415810
Saved in:
9
Branding and brand equity models
Erdem, Tulin
;
Swait, Joffre
- In:
The history of marketing science
,
(pp. 237-260)
.
2014
Persistent link: https://www.econbiz.de/10010415812
Saved in:
10
Advertising effectiveness
Tellis, Gerard J.
- In:
The history of marketing science
,
(pp. 209-235)
.
2014
Persistent link: https://www.econbiz.de/10010415814
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