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~isPartOf:"The international journal of bank marketing : IJBM"
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The international journal of bank marketing : IJBM
Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Retail & Distribution Management
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Journal of retailing and consumer services
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Economies et sociétés ; 48,4
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Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
Phan, Kim Ngoc
;
Ghantous, Nabil
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
6
,
pp. 456-480
Persistent link: https://www.econbiz.de/10010189487
Saved in:
2
Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
Phan, Kim Ngoc
;
Ghantous, Nabil
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
6
,
pp. 456-480
Persistent link: https://www.econbiz.de/10010173812
Saved in:
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