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~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
681
Brand management
420
Markenführung
420
Brand image
333
Markenimage
333
Einzelhandel
252
Retail trade
252
Brand
217
Markenartikel
215
Beziehungsmarketing
184
Relationship marketing
184
Online retailing
81
Online-Handel
81
Social Web
81
Social web
81
Internet marketing
68
Online-Marketing
68
USA
68
United States
67
Food retailing
66
Lebensmitteleinzelhandel
66
Preismanagement
61
Pricing strategy
61
Customer satisfaction
59
Kundenzufriedenheit
59
Emotion
57
Marketing management
49
Luxury goods
48
Luxusgüter
48
Marketingmanagement
48
Advertising effects
44
E-commerce
44
Electronic Commerce
44
Werbewirkung
44
Viral marketing
41
Virales Marketing
41
Distribution channel
38
Vertriebsweg
38
Großbritannien
37
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Undetermined
386
Free
25
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Article
676
Book / Working Paper
6
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Article in journal
Aufsatz in Zeitschrift
682
Conference paper
13
Konferenzbeitrag
13
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
1
Case study
1
Fallstudie
1
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English
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Guzman, Francisco
9
Schramm-Klein, Hanna
8
Steinmann, Sascha
7
Saarijärvi, Hannu
5
Fetscherin, Marc
4
Guéguen, Nicolas
4
Huddleston, Patricia
4
Jacob, Céline
4
Johansson, Ulf
4
Kang, Jiyun
4
Newing, Andy
4
Söderlund, Magnus
4
Veloutsou, Cleopatra
4
Wagner, Gerhard
4
Zielke, Stephan
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Beneke, Justin
3
Bruwer, Johan
3
Clarke, Graham P.
3
Coker, Kesha K.
3
Forsythe, Sandra
3
Hegner, Sabrina
3
Herstein, Ram
3
Karjaluoto, Heikki
3
Ladeira, Wagner Junior
3
Liljedal, Karina T.
3
Maxwell, Sarah
3
Montaner, Teresa
3
Paswan, Audhesh K.
3
Pinto, Diego Costa
3
Rindell, Anne
3
Rubio Benito, Natalia
3
Röding, Tobias
3
Stoel, Leslie
3
Teller, Christoph
3
Turunen, Linda Lisa Maria
3
Vilnai-Yavetz, Iris
3
Wallace, Elaine
3
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The international review of retail, distribution and consumer research
The journal of product & brand management
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
682
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1
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10
of
682
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date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief : a moderating role of health consciousness
Luan, Chi-Cheng
;
Hoa Pham Thi
;
Ulysses, Nellie
- In:
The international review of retail, distribution and …
34
(
2024
)
3
,
pp. 285-309
Persistent link: https://www.econbiz.de/10014559034
Saved in:
6
Consumer-facing technology in retailing : how technology shapes customer experience in physical and digital stores
Berg, Hanna
;
Nilsson, Elin
;
Liljedal, Karina T.
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 123-127
Persistent link: https://www.econbiz.de/10014559005
Saved in:
7
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
8
The distracting effect of mobile phones on visual attention in consumer decision-making : a gaze behavior perspective
Bažantová, Simona
;
Novák, Michal
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10014559008
Saved in:
9
Does metaverse fidelity matter? : testing the impact of fidelity on consumer responses in virtual retail stores
Frank, Darius-Aurel
;
Peschel, Anne Odile
;
Otterbring, Tobias
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 251-284
Persistent link: https://www.econbiz.de/10014559031
Saved in:
10
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
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