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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Aichner, Thomas"
~person:"Dyer, Barbara"
~subject:"Brand image"
~type:"article"
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Aichner, Thomas
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The international review of retail, distribution and consumer research
Journal of global marketing
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ECONIS (ZBW)
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The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas
;
Forza, Cipriano
;
Trentin, Alessio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
Saved in:
2
Consumers' value perceptions across retail outlets : shopping at mass merchandisers and department stores
Davis, Lizhu Yu
;
Dyer, Barbara
- In:
The international review of retail, distribution and …
22
(
2012
)
2
,
pp. 115-142
Persistent link: https://www.econbiz.de/10009548111
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