The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Thomas Aichner, Cipriano Forza and Alessio Trentin
| Year of publication: |
February 2017
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| Authors: | Aichner, Thomas ; Forza, Cipriano ; Trentin, Alessio |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 1, p. 43-60
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| Subject: | Country of origin | foreign branding | country image | willingness to buy | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2016.1211028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011703177