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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Aichner, Thomas"
~subject:"Brand image"
~type:"article"
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The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas
;
Forza, Cipriano
;
Trentin, Alessio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
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