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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Bendle, Neil T."
~subject:"Brand image"
~subject:"Einzelhandel"
~subject:"Sales promotion"
~type:"article"
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Bendle, Neil T.
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The international review of retail, distribution and consumer research
Journal of the Academy of Marketing Science
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Gift cards : a review and research agenda
Horne, Daniel
;
Bendle, Neil T.
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011648631
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