Gift cards : a review and research agenda
Year of publication: |
May 2016
|
---|---|
Authors: | Horne, Daniel ; Bendle, Neil T. |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 2, p. 171-201
|
Subject: | gift cards | gift-giving | incremental spending | retail strategy | Geschenk | Gifts | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Kundenbindungsprogramm | Loyalty program |
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