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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Jeon, Jung Ok"
~person:"Mann, Bikram Jit Singh"
~subject:"Markenimage"
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Markenimage
Advertising effects
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Consumer behaviour
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Ladengestaltung
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Store design
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Werbewirkung
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Brand
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Brand image
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Brand management
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Celebrity-Werbung
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Cognition
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Fashion
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Kaufentscheidung
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Kognition
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Markenartikel
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Markenführung
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Mode
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Purchase decision
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Sales promotion
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Textile distribution
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Textilhandel
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Verkaufsförderung
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attitude toward visual merchandising
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brand attitude
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brand salience
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consumer involvement
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impulse buying
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in-store stimuli
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match-up hypothesis
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purchase intention
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visual merchandising cognition
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Jeon, Jung Ok
Mann, Bikram Jit Singh
Park, Hyun Hee
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The international review of retail, distribution and consumer research
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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