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~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Finanzwissenschaft"
~subject:"Game theory"
~subject:"Kinder"
~subject:"Konsumentenverhalten"
~subject:"Prinzipal-Agent-Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Non-commercial literature"
~type_genre:"Sammlung"
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Finanzwissenschaft
Game theory
Kinder
Konsumentenverhalten
Prinzipal-Agent-Theorie
Consumer behaviour
2
Geschenk
2
Gifts
2
Bonus gift cards
1
Credit card
1
Einnahmen
1
Einzelhandel
1
Gewinn
1
Kreditkarte
1
Kundenbindungsprogramm
1
Leistungsentgelt
1
Loyalty program
1
Performance pay
1
Profit
1
Profitability
1
Rentabilität
1
Retail trade
1
Revenue
1
cannibalization
1
gift cards
1
gift-giving
1
incremental spending
1
profit
1
replacement visits
1
retail strategy
1
revenue
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Bendle, Neil T.
1
Horky, Alisha Blakeney
1
Horne, Daniel
1
Norvell, Tim
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The international review of retail, distribution and consumer research
Journal of business research : JBR
14
Discussion paper / Tinbergen Institute
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
The journal of consumer marketing
6
Journal of economic behavior & organization : JEBO
5
Journal of retailing and consumer services
5
CESifo working papers
4
Journal of consumer behaviour : an international research review
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of retailing
4
Psychology & marketing
4
Discussion paper series / IZA
3
European journal of marketing
3
Experimental economics : a journal of the Economic Science Association
3
Journal of behavioral and experimental economics
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Marketing letters : a journal of research in marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific journal of marketing and logistics
2
Economics letters
2
Games
2
Games and economic behavior
2
IAAEU discussion paper series in economics
2
International journal of consumer studies
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of public economics
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The economic journal : the journal of the Royal Economic Society
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The journal of corporate accounting & finance
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Working paper series
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Advances in accounting behavioral research
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Annals of tourism research : ATR ; a social sciences journal
1
Applied economics letters
1
Chinese management studies
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Discussion papers of interdisciplinary research project 373
1
Dissertation Series CentER
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Bonus gift card programs : a methodology to measure the impact on revenue and profit
Norvell, Tim
;
Horky, Alisha Blakeney
- In:
The international review of retail, distribution and …
28
(
2018
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10011962061
Saved in:
2
Gift cards : a review and research agenda
Horne, Daniel
;
Bendle, Neil T.
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011648631
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