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~isPartOf:"The journal of brand management : an international journal"
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Emotion
82
Brand management
69
Markenführung
69
Consumer behaviour
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Brand image
51
Markenimage
51
Brand
49
Markenartikel
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Sarkar, Abhigyan
3
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The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
246
International journal of hospitality management
172
Journal of retailing and consumer services
153
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
91
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
84
Psychology & marketing
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Academy of Management journal : AMJ
62
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of travel and tourism marketing
55
Journal of business and psychology
54
International journal of contemporary hospitality management
49
Journal of behavioral decision making
49
Journal of vocational behavior
49
Journal of hospitality marketing & management
48
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
Journal of economic behavior & organization : JEBO
45
The journal of services marketing
45
The service industries journal
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Tourism management perspectives : TMP
44
Journal of managerial psychology
42
Journal of marketing research : JMR
41
Human relations
40
European journal of marketing : EJM
39
The Academy of Management review : AMR
38
Research companion to emotion in organizations
36
Cogent business & management
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Leadership & organization development journal
34
Marketing letters : a journal of research in marketing
34
International journal of consumer studies
31
Journal of marketing management : MM
30
Journal of consumer behaviour : an international research review
29
Journal of marketing communications
29
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ECONIS (ZBW)
82
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82
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
4
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
5
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
6
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
7
It takes a village : examining how and when brand-specific transformational leadership affects employees in internal brand management
Xiong, Lina
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10014326926
Saved in:
8
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
9
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
10
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
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