Brand love : conceptual and empirical investigation of a holistic causal model
Year of publication: |
2021
|
---|---|
Authors: | Rahman, Renée ; Langner, Tobias ; Temme, Dirk |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 6, p. 609-642
|
Subject: | Brand love | Consumer-brand relationship | Brand uniqueness | Brand loyalty | Brand forgiveness | Brand management | Konsumentenverhalten | Consumer behaviour | Markenführung | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Emotion |
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