//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Bagozzi, Richard P."
~person:"Felix, Reto"
~subject:"Brand management"
~subject:"Capital income"
~subject:"Consumer behaviour"
~subject:"Geldpolitik"
~subject:"Perceived strength of brand origin"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Capital income
Consumer behaviour
Geldpolitik
Perceived strength of brand origin
Brand
3
Konsumentenverhalten
3
Markenartikel
3
Brand image
2
Markenführung
2
Markenimage
2
Advertising effects
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Country of origin
1
Designation of origin
1
Dual processing theory
1
Emotion
1
Ethics
1
Ethik
1
Herkunftsbezeichnung
1
Luxury goods
1
Luxury products
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Perception
1
Rules of origin
1
Status consumption
1
Ursprungsregeln
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbewirkung
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
anti-brand
1
brand attitude
1
celebrity endorser attractiveness
1
empathy
1
eye tracking
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Case study
Graue Literatur
Konferenzbeitrag
Textbook
Language
All
Bulgarian
German
English
Hungarian
Malay (macrolanguage)
Author
All
Bagozzi, Richard P.
Felix, Reto
Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
9
Burmann, Christoph
7
Grace, Debra
6
Ind, Nicholas
6
Miller, Dale
6
Abratt, Russell
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Kernstock, Joachim
5
Piehler, Rico
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Burghausen, Mario
4
Gil Saura, Irene
4
Golob, Urša
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Jones, Richard
4
Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Phau, Ian
4
Urde, Mats
4
Valette-Florence, Pierre
4
Zarantonello, Lia
4
Abimbola, Temi
3
Biedenbach, Galina
3
Butcher, Luke
3
Chapleo, Chris
3
Davies, Mark A. P.
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Greyser, Stephen A.
3
Grohmann, Bianca
3
Gunasti, Kunter
3
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Psychology & marketing
7
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Betriebswirtschaftliche Diskussionsbeiträge
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of service research
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of world business : JWB
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
2
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->