The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Simona Romani; Silvia Grappi; Lia Zarantonello; Richard P. Bagozzi
| Year of publication: |
2015
|
|---|---|
| Authors: | Romani, Simona ; Grappi, Silvia ; Zarantonello, Lia ; Bagozzi, Richard P. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 8, p. 658-672
|
| Subject: | anti-brand | moral violations | feelings of hate | empathy | Konsumentenverhalten | Consumer behaviour | Emotion | Ethik | Ethics | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399855