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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"ron"
~language:"slk"
~person:"Vrontis, Demetris"
~subject:"Konsumgütermarketing"
~type_genre:"Article in journal"
~type_genre:"Multi-volume publication"
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Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
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