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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Chapleo, Chris"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Chapleo, Chris
Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
9
Burmann, Christoph
7
Grace, Debra
6
Ind, Nicholas
6
Miller, Dale
6
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5
Iglesias, Oriol
5
Johnson, Lester W.
5
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5
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5
Piehler, Rico
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Wiedmann, Klaus-Peter
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Baxter, Stacey M.
4
Burghausen, Mario
4
Gil Saura, Irene
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Ilicic, Jasmina
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Jones, Richard
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Kapferer, Jean-Noël
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Melewar, T. C.
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4
Valette-Florence, Pierre
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Zarantonello, Lia
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Abimbola, Temi
3
Biedenbach, Galina
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3
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3
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3
Dwivedi, Abhishek
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Fetscherin, Marc
3
Gabrielli, Veronica
3
Greyser, Stephen A.
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The journal of brand management : an international journal
International journal of public sector management : IJPSM
2
International journal of nonprofit and voluntary sector marketing
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International studies of management and organization
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Journal of business research : JBR
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ECONIS (ZBW)
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika
;
Chapleo, Chris
;
O'Sullivan, Helen
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
Saved in:
2
Branding a tertiary institution by committee : an exploration of internal brand analysis and management processes
Chapleo, Chris
;
Clark, Paul
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 631-647
Persistent link: https://www.econbiz.de/10011625248
Saved in:
3
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
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