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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"zho"
~subject:"Finanzkrise"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Finanzkrise
Großbritannien
Konsumentenverhalten
United Kingdom
Brand management
560
Markenführung
560
Consumer behaviour
355
Brand image
341
Markenimage
341
Brand
290
Markenartikel
288
Beziehungsmarketing
107
Relationship marketing
107
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
67
Social web
67
Marketing management
60
Marketingmanagement
60
Brand architecture
59
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58
Corporate social responsibility
53
Corporate Social Responsibility
52
Emotion
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38
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38
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Werbewirkung
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28
Markentransfer
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Personality psychology
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Persönlichkeitspsychologie
28
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
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Kara, Selcan
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Mirzaei, Abas
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Romani, Simona
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Ross, William T.
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Sung, Yongjun
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2
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2
Berenguer Contrí, Gloria
2
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Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,077
Journal of retailing and consumer services
1,947
Applied economics
913
International journal of consumer studies
788
International journal of hospitality management
752
Psychology & marketing
663
Journal of banking & finance
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The economic journal : the journal of the Royal Economic Society
579
Economics letters
448
Journal of international money and finance
432
Applied economics letters
425
European journal of marketing : EJM
413
Management science : journal of the Institute for Operations Research and the Management Sciences
409
Economic modelling
407
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
Journal of business ethics : JOBE
377
Journal of marketing management : MM
368
Journal of financial stability
366
Journal of marketing research : JMR
347
Tourism management : research, policies, practice
346
Fiscal studies : the journal of the Institute for Fiscal Studies
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Regional studies
328
Technological forecasting & social change : an international journal
327
Journal of travel and tourism marketing
325
International review of financial analysis
322
Cogent business & management
321
Finance research letters
321
Journal of international consumer marketing
321
The international review of retail, distribution and consumer research
317
Journal of economic behavior & organization : JEBO
310
Oxford review of economic policy
310
International journal of retail & distribution management
308
National Institute economic review
308
Journal of retailing
306
Journal of marketing communications
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
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ECONIS (ZBW)
377
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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