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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
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Advertising effects
Consumer behaviour
Brand management
560
Markenführung
560
Konsumentenverhalten
355
Brand image
341
Markenimage
341
Brand
290
Markenartikel
288
Beziehungsmarketing
107
Relationship marketing
107
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71
Luxusgüter
71
Corporate reputation
69
Firmenimage
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60
Marketingmanagement
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Johnson, Lester W.
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,038
Journal of retailing and consumer services
1,948
International journal of consumer studies
765
International journal of hospitality management
735
Psychology & marketing
721
Journal of consumer research : JCR ; an interdisciplinary bimonthly
597
Asia Pacific journal of marketing and logistics
398
The journal of product & brand management
397
European journal of marketing : EJM
385
Journal of advertising research
377
Journal of marketing research : JMR
368
Journal of marketing communications
357
Management science : journal of the Institute for Operations Research and the Management Sciences
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of international consumer marketing
329
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Journal of marketing management : MM
325
Journal of travel and tourism marketing
325
Tourism management : research, policies, practice
313
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
311
Journal of retailing
309
Marketing letters : a journal of research in marketing
309
Journal of marketing
302
Journal of the Academy of Marketing Science
299
Cogent business & management
298
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
289
Journal of consumer behaviour : an international research review
288
Journal of fashion marketing and management
285
Journal of advertising : official publication of the American Academy of Advertising
277
Young consumers : insight and ideas for responsible marketers
274
International journal of advertising : the quarterly review of marketing communications
270
International journal of advertising : the review of marketing communications
269
Journal of business ethics : JOBE
268
Technological forecasting & social change : an international journal
265
International journal of contemporary hospitality management
264
The journal of services marketing
260
Journal of economic psychology : research in economic psychology and behavioral economics
256
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ECONIS (ZBW)
359
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1
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10
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359
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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