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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Developing countries"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Developing countries
Kapitaleinkommen
Brand management
560
Markenführung
560
Konsumentenverhalten
355
Brand image
341
Markenimage
341
Brand
290
Markenartikel
288
Relationship marketing
107
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
67
Social web
67
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
53
Corporate Social Responsibility
52
Emotion
45
USA
44
United States
44
Corporate culture
38
Internet marketing
38
Online-Marketing
38
Unternehmenskultur
38
Advertising effects
30
Werbewirkung
30
Brand loyalty
29
Brand extension
28
Markentransfer
28
Personality psychology
28
Persönlichkeitspsychologie
28
China
25
Customer satisfaction
25
International marketing
25
Internationales Marketing
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Case study
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Johnson, Lester W.
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
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Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Carlson, Jamie
2
Caruana, Albert
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,339
Journal of retailing and consumer services
2,057
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
865
International journal of hospitality management
857
International journal of consumer studies
769
Psychology & marketing
684
Finance research letters
647
Journal of banking & finance
633
Applied economics
631
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Management science : journal of the Institute for Operations Research and the Management Sciences
550
International review of financial analysis
526
Applied economics letters
494
Intereconomics : review of European economic policy
490
Industrial marketing management : the international journal for industrial and high-tech firms
481
Journal of financial economics
469
Asia Pacific journal of marketing and logistics
434
International review of economics & finance : IREF
434
Economics letters
414
The journal of product & brand management
408
European journal of marketing : EJM
400
The journal of finance : the journal of the American Finance Association
390
Pacific-Basin finance journal
382
Journal of empirical finance
377
Journal of marketing research : JMR
377
Journal of marketing
374
Cogent business & management
373
Journal of travel and tourism marketing
371
The journal of services marketing
371
Applied financial economics
370
Tourism management : research, policies, practice
370
Technological forecasting & social change : an international journal
368
Journal of the Academy of Marketing Science
367
Journal of development economics
362
Journal of marketing management : MM
361
Economic modelling
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Food policy : economics planning and politics of food and agriculture
346
Journal of business ethics : JOBE
344
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ECONIS (ZBW)
380
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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