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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"EU countries"
~type_genre:"Article in journal"
~type_genre:"Statistik"
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Consumer behaviour
EU countries
Brand management
560
Markenführung
560
Konsumentenverhalten
355
Brand image
341
Markenimage
341
Brand
290
Markenartikel
288
Beziehungsmarketing
107
Relationship marketing
107
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
67
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Marketing management
60
Marketingmanagement
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Brand architecture
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Brand extension
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Markentransfer
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Personality psychology
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Persönlichkeitspsychologie
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
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Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
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Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Šerić, Maja
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Atwal, Glyn
2
Baghi, Ilaria
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Berenguer Contrí, Gloria
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Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
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Global Brand Conference <11., 2016, Bradford>
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,009
Journal of retailing and consumer services
1,935
Intereconomics : review of European economic policy
1,380
Journal of common market studies : JCMS
1,006
International journal of consumer studies
765
International journal of hospitality management
731
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
535
Energy economics
478
Technological forecasting & social change : an international journal
426
Applied economics letters
415
Economic modelling
405
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
European research studies
374
European economic review : EER
373
Economics letters
359
European journal of marketing : EJM
357
Management science : journal of the Institute for Operations Research and the Management Sciences
351
Food policy : economics planning and politics of food and agriculture
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
331
Journal of international consumer marketing
319
Journal of travel and tourism marketing
319
Tourism management : research, policies, practice
314
Cogent business & management
310
Journal of marketing management : MM
308
Journal of international money and finance
307
Journal of retailing
303
Journal of marketing communications
295
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
293
Journal of business ethics : JOBE
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
290
Journal of marketing
289
Marketing letters : a journal of research in marketing
289
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ECONIS (ZBW)
358
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81
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
82
Measuring brand personality using emoji : findings from Mokken scaling
Moussa, Salim
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
Saved in:
83
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
84
The real purpose of purpose-driven branding : consumer empowerment and social transformations
Hajdas, Monika
;
Kłeczek, Ryszard
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012550297
Saved in:
85
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
86
Social capital and consumer happiness : toward an alternative explanation of consumer-brand identification
Yoshida, Masayuki
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012601199
Saved in:
87
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
88
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
89
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
90
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
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