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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
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Konsumentenverhalten
World
Brand management
560
Markenführung
560
Consumer behaviour
355
Brand image
341
Markenimage
341
Brand
290
Markenartikel
288
Beziehungsmarketing
107
Relationship marketing
107
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
67
Social web
67
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
53
Corporate Social Responsibility
52
Emotion
45
USA
44
United States
44
Corporate culture
38
Internet marketing
38
Online-Marketing
38
Unternehmenskultur
38
Advertising effects
30
Werbewirkung
30
Brand loyalty
29
Brand extension
28
Markentransfer
28
Personality psychology
28
Persönlichkeitspsychologie
28
China
25
Customer satisfaction
25
International marketing
25
Internationales Marketing
25
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202
Free
12
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Article
356
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6
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Article in journal
Ratgeber
Aufsatz in Zeitschrift
362
Collection of articles of several authors
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Sammelwerk
6
Conference paper
3
Festschrift
3
Konferenzbeitrag
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English
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Heine, Klaus
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
2,154
Journal of retailing and consumer services
1,938
Energy economics
1,095
Applied economics
779
International journal of consumer studies
765
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
748
International journal of hospitality management
744
Technological forecasting & social change : an international journal
725
Journal of international money and finance
714
Intereconomics : review of European economic policy
662
Psychology & marketing
658
Applied economics letters
628
Economics letters
592
Journal of banking & finance
588
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
574
Finance research letters
534
Economic modelling
533
The world economy : the leading journal on international economic relations
522
International Journal of Energy Economics and Policy : IJEEP
495
Climate policy
484
Journal of business ethics : JOBE
445
Journal of international economics
445
Journal of world trade : law, economic policy, public policy
438
Journal of international economic law
420
Management science : journal of the Institute for Operations Research and the Management Sciences
400
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
394
International review of economics & finance : IREF
393
Tourism management : research, policies, practice
388
Food policy : economics planning and politics of food and agriculture
380
International review of financial analysis
373
The American economic review
368
The journal of world investment & trade : law, economics, politics
357
European journal of marketing : EJM
353
Cogent business & management
346
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of international financial markets, institutions & money
343
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ECONIS (ZBW)
362
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1
-
10
of
362
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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