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~isPartOf:"The journal of brand management : an international journal"
~person:"Abouzeedan, Adli"
~person:"Bronnenberg, Bart J."
~person:"Burger, Christa Engel Pletcher"
~person:"Melewar, T. C."
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Abouzeedan, Adli
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The journal of brand management : an international journal
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Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 1-017
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Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
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