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~isPartOf:"The journal of brand management : an international journal"
~person:"Abratt, Russell"
~person:"Casidy, Riza"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
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Brand management
4
Markenimage
4
Brand
3
Markenartikel
3
Beziehungsmarketing
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Confidence
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South Africa
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Bekleidung
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Brand equity
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Brand loyalty
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Brand relationship quality
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Clothing
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Conjoint analysis
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Customer advocacy
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Abratt, Russell
Casidy, Riza
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Zarantonello, Lia
4
Butcher, Luke
3
Fetscherin, Marc
3
Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kara, Selcan
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Mirzaei, Abas
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Phau, Ian
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Ross, William T.
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3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Biedenbach, Galina
2
Borges, Adilson
2
Confente, Ilenia
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
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Guèvremont, Amélie
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Hur, Songyee
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Jin, Byoungho
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Jung, Sojin
2
Keller, Kevin Lane
2
Klarmann, Christiane
2
Lin, Zhibin
2
Machado, Joana César
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Moharana, Tapas Ranjan
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The journal of brand management : an international journal
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of product & brand management
2
Business horizons
1
European journal of marketing
1
International marketing ; Vol. V
1
Journal of financial services marketing
1
Services marketing quarterly
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
2
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
3
Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements
Shin, Hyunju
;
Casidy, Riza
;
Yoon, Alyssa
;
Yoon, So-Hyang
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011565265
Saved in:
4
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
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