Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Year of publication: |
2022
|
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Authors: | Quaye, Emmanuel Silva ; Taoana, Cleopatra ; Abratt, Russell ; Anabila, Peter |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 4, p. 363-382
|
Subject: | Brand loyalty | Brand relationship quality | Brand trust | Customer advocacy | South Africa | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Vertrauen | Confidence | Markenimage | Brand image | Markenartikel | Brand | Südafrika | Markentreue |
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