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~isPartOf:"The journal of brand management : an international journal"
~person:"Ali, Mohsin"
~person:"Batt, Verena"
~person:"Biedenbach, Thomas"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
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The journal of brand management : an international journal
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Antecedents and outcomes of employee-based brand equity
1
Corporate communications : an international journal
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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