Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Galina Biedenbach, Thomas Biedenbach, Peter Hultén, Veronika Tarnovskaya
| Year of publication: |
2022
|
|---|---|
| Authors: | Biedenbach, Galina ; Biedenbach, Thomas ; Hultén, Peter ; Tarnovskaya, Veronika |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 4, p. 420-433
|
| Subject: | Internal brand equity | Internal branding | Resilience | Retailing | Self-service | SST | Selbstbedienung | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Internationales Marketing | International marketing | Coping-Strategie | Coping strategy | Einzelhandel | Retail trade | Interne Markenführung |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00275-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270451