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~isPartOf:"The journal of brand management : an international journal"
~person:"Alvarado, Jorge"
~person:"Bagozzi, Richard P."
~subject:"Emotion"
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Alvarado, Jorge
Bagozzi, Richard P.
Fetscherin, Marc
2
Grappi, Silvia
2
Phau, Ian
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Romani, Simona
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The journal of brand management : an international journal
Handbook of brand relationships
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Marketing letters : a journal of research in marketing
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AMS review : official publication of the Academy of Marketing Science
1
Betriebswirtschaftliche Diskussionsbeiträge
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European journal of marketing : EJM
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Journal of business research : JBR
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Journal of marketing research : JMR
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Journal of nonprofit & public sector marketing
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Journal of the Academy of Marketing Science
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Journal of world business : JWB
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Management information systems : mis quarterly
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Marketing : ZFP ; journal of research and management
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Positive organizational scholarship : foundations of a new discipline
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Psychology & marketing
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
2
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
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