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~isPartOf:"The journal of brand management : an international journal"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Lieferantenmanagement"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Lieferantenmanagement
Brand image
3
Markenführung
3
Markenimage
3
Agreeableness
1
Anthropomorphism
1
Auslandsinvestition
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Brand
1
Cluster analysis
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Clusteranalyse
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Communal-brand connection
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Consumer behaviour
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Elaboration likelihood model
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Extraversion
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Foreign investment
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Higher education institution
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Involvement
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Konsumentenverhalten
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Markenartikel
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Multinationales Unternehmen
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Personality psychology
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Persönlichkeitspsychologie
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Place marketing
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Porter’s cluster theory
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Regional cluster
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Regionales Cluster
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Self-brand connection
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Social Web
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Social web
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Standortmarketing
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Transnational corporation
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United Arab Emirates
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Vereinigte Arabische Emirate
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actual self-congruence
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brand ambidexterity
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brand innovation on social media
1
brand likability
1
brand logo benefit
1
branding in Asia pacific
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Xun, Jiyao
Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
8
Burmann, Christoph
7
Golob, Urša
6
Ind, Nicholas
6
Kernstock, Joachim
6
Miller, Dale
6
Burghausen, Mario
5
Grace, Debra
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Piehler, Rico
5
Zarantonello, Lia
5
Abratt, Russell
4
Baxter, Stacey M.
4
Biedenbach, Galina
4
Butcher, Luke
4
Davies, Mark A. P.
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Podnar, Klement
4
Urde, Mats
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abimbola, Temi
3
Chapleo, Chris
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Greyser, Stephen A.
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Guzman, Francisco
3
Helm, Clive
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kara, Selcan
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The journal of brand management : an international journal
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Journal of targeting, measurement and analysis for marketing
3
The international journal of bank marketing : IJBM
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business-to-business marketing
2
Journal of hospitality and tourism insights
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
Services marketing quarterly
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Information technology and management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
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1
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
2
What's in a university logo? : building commitment in higher education
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011459513
Saved in:
3
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
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