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~isPartOf:"The journal of brand management : an international journal"
~person:"Balmer, John M. T."
~person:"Harvey, William S."
~person:"Podnar, Klement"
~subject:"Corporate culture"
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Corporate culture
Brand management
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Firmenimage
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Balmer, John M. T.
Harvey, William S.
Podnar, Klement
Urde, Mats
2
Abimbola, Temi
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Abratt, Russell
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Balmer, John M.T.
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The journal of brand management : an international journal
Corporate communications : an international journal
4
European journal of marketing : EJM
4
Journal of business research : JBR
4
Asian business & management
1
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Corporate reputation review
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Human relations
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
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ECONIS (ZBW)
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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
2
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
3
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
4
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
5
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
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