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~isPartOf:"The journal of brand management : an international journal"
~person:"Bang, Nguyen"
~person:"Melewar, T. C."
~subject:"Entwicklung"
~subject:"Social web"
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Bang, Nguyen
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The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International studies of management and organization
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Journal of strategic marketing
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Editorial: digital and virtual
world
research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
2
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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