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~isPartOf:"The journal of brand management : an international journal"
~person:"Biscaia, Rui"
~person:"Grohs, Reinhard"
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The journal of brand management : an international journal
Journal of sport management : the official journal of the North American Society of Sport Management
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Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
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