//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~person:"Heine, Klaus"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Markenimage
Marketing
Brand management
2
Luxusgüter
2
Markenführung
2
Anthropomorphization
1
Brand
1
Brand identity
1
Brand image
1
Brand personality
1
China
1
Consumer behaviour
1
Entrepreneurship
1
Entrepreneurship approach
1
Erfolgsfaktor
1
Konsumentenverhalten
1
Luxury branding
1
Markenartikel
1
Success factor
1
brand building
1
entrepreneurship
1
luxury
1
success factors
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Heine, Klaus
Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Atwal, Glyn
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Casidy, Riza
2
Confente, Ilenia
2
Fetscherin, Marc
2
Golob, Urša
2
Grace, Debra
2
Gray, David
2
Grohmann, Bianca
2
Guido, Gianluigi
2
Guzman, Francisco
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Hirvonen, Saku
2
Hur, Songyee
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Australasian marketing journal
1
Strategic change
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
2
Luxury brand building in China : eight case studies an deight lessons learned
Heine, Klaus
;
Gutsatz, Michel
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->