Luxury brand building in China : eight case studies an deight lessons learned
Klaus Heine; Michel Gutsatz
| Year of publication: |
2015
|
|---|---|
| Authors: | Heine, Klaus ; Gutsatz, Michel |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 3, p. 229-245
|
| Subject: | luxury | brand building | entrepreneurship | success factors | China | Markenführung | Brand management | Erfolgsfaktor | Success factor | Luxusgüter | Luxury goods | Entrepreneurship | Entrepreneurship approach |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011350019