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~isPartOf:"The journal of brand management : an international journal"
~person:"Iglesias, Oriol"
~subject:"Emotion"
~subject:"Loyalty"
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The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
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