The role of brand experience and affective commitment in determining brand loyalty
Year of publication: |
2011
|
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Authors: | Iglesias, Oriol ; Singh, Jatinder J. ; Batista-Foguet, Joan M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 8, p. 570-582
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Emotion | Spanien | Spain |
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