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~isPartOf:"The journal of brand management : an international journal"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Malhotra, Naresh K.
Pepels, Werner
Johnson, Lester W.
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Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
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Sung, Yongjun
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The journal of brand management : an international journal
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Grundlagen des After Sales Marketing
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Heidelberger Fachbücher für Praxis und Studium
1
International Marketing Review
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
Marketing strategy collection
1
Praktische Betriebswirtschaft
1
Prozesssteuerung und Führungsverhalten
1
The nature and scope of marketing research
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UTB für Wissenschaft / Grosse Reihe
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Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
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