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~isPartOf:"The journal of brand management : an international journal"
~person:"Mirzaei, Abas"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
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Mirzaei, Abas
Johnson, Lester W.
5
Phau, Ian
4
Gunasti, Kunter
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Jassawalla, Avan R.
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The journal of brand management : an international journal
Journal of retailing and consumer services
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ECONIS (ZBW)
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Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
2
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
3
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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