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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Firmenimage"
~subject:"Retail trade"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand management
Firmenimage
Retail trade
Markenführung
560
Brand image
341
Markenimage
341
Consumer behaviour
320
Konsumentenverhalten
320
Brand
290
Markenartikel
288
Beziehungsmarketing
100
Relationship marketing
100
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65
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65
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61
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61
Brand architecture
56
Markenarchitektur
55
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50
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50
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46
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45
Internet marketing
37
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37
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37
Corporate Social Responsibility
35
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Balmer, John M. T.
13
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10
Burmann, Christoph
8
Merrilees, Bill
8
Ind, Nicholas
6
Kernstock, Joachim
6
Miller, Dale
6
Grace, Debra
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Piehler, Rico
5
Wiedmann, Klaus-Peter
5
Zarantonello, Lia
5
Abratt, Russell
4
Baxter, Stacey M.
4
Burghausen, Mario
4
Butcher, Luke
4
Golob, Urša
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Melewar, T. C.
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Urde, Mats
4
Valette-Florence, Pierre
4
Abimbola, Temi
3
Biedenbach, Galina
3
Chapleo, Chris
3
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3
Fetscherin, Marc
3
Gil Saura, Irene
3
Greyser, Stephen A.
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Guzman, Francisco
3
Helm, Clive
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Kleyn, Nicola
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
614
The journal of product & brand management
389
Journal of retailing and consumer services
311
European journal of marketing : EJM
129
Psychology & marketing
113
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Asia Pacific journal of marketing and logistics
107
Journal of marketing communications
106
International journal of hospitality management
105
Marketing intelligence & planning
105
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
93
Journal of the Academy of Marketing Science
85
Journal of marketing
84
Journal of promotion management : innovations in planning and applied research
76
Marketing letters : a journal of research in marketing
71
International journal of advertising : the review of marketing communications
69
Journal of promotion management : JPM
68
Journal of fashion marketing and management
67
International journal of internet marketing and advertising : IJIMA
66
Journal of advertising research
66
Journal of international consumer marketing
66
Tourism management : research, policies, practice
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
63
Cogent business & management
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
Qualitative market research : an international journal
61
Journal of travel and tourism marketing
60
Journal of global marketing
57
The journal of consumer marketing
57
International journal of contemporary hospitality management
56
Journal of marketing research : JMR
55
Journal of retailing
55
International journal of retail & distribution management
54
The marketing review
53
Business horizons
52
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ECONIS (ZBW)
568
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1
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568
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date (oldest first)
1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
3
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
6
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
9
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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