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~isPartOf:"The journal of brand management : an international journal"
~subject:"Celebrity endorsement"
~subject:"Digitization"
~subject:"Markenimage"
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Celebrity endorsement
Digitization
Markenimage
Perception
12
Wahrnehmung
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8
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8
Brand image
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Brand management
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Markenartikel
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Biomorphic visual identity
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Biomorphism
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Borges, Adilson
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Dash, Satyabhushan
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Felix, Reto
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Kumar, Deepak S.
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Lau, Kong Cheen
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Malhotra, Naresh K.
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Mishra, Abhishek
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Phau, Ian
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Schnurr, Benedikt
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The journal of brand management : an international journal
Journal of business research : JBR
20
Journal of retailing and consumer services
10
International journal of hospitality management
6
Asia Pacific journal of marketing and logistics
5
Journal of marketing research : JMR
5
Marketing letters : a journal of research in marketing
5
International journal of consumer studies
4
Journal of consumer behaviour
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
SpringerLink / Bücher
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The journal of product & brand management
4
Tourism management : research, policies, practice
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of promotion management : JPM
3
Qualitative market research : an international journal
3
Tourism management perspectives : TMP
3
European research studies
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Glücksspielforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of market research
2
International journal of services and standards
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
International marketing review
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of consumer behaviour : an international research review
2
Journal of customer behaviour
2
Journal of euromarketing
2
Journal of media business studies
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ECONIS (ZBW)
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1
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
2
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
3
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
4
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
5
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
6
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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