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~isPartOf:"The journal of brand management : an international journal"
~subject:"Customer value"
~subject:"Markenführung"
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The journal of brand management : an international journal
International marketing review
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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The international review of retail, distribution and consumer research
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
2
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and
store
image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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