The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Year of publication: |
2015
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Authors: | Lin, Zhibin ; He, Xinming |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 3, p. 211-228
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Subject: | corporate brand image | store image | country of origin | retailing | China | Markenimage | Brand image | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Markenarchitektur | Brand architecture |
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