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~isPartOf:"The journal of brand management : an international journal"
~subject:"Entwicklung"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Entwicklung
Konsumentenverhalten
Social web
Brand management
80
Markenführung
80
Social Web
67
Brand image
49
Markenimage
49
Consumer behaviour
46
Brand
32
Internet marketing
32
Markenartikel
32
Online-Marketing
32
Beziehungsmarketing
23
Relationship marketing
23
Social media
17
Cultural heritage
15
Kulturgüter
15
Brand architecture
13
Markenarchitektur
13
Customer integration
11
Kundenintegration
11
Welt
9
World
9
Corporate reputation
8
Firmenimage
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Virtual reality
7
Virtuelle Realität
7
Viral marketing
6
Virales Marketing
6
social media
6
Consumer engagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Website
5
Advertising effects
4
Betriebliche Wertschöpfung
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English
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Carlson, Jamie
2
De Vries, Natalie Jane
2
Kucuk, S. Umit
2
Melewar, T. C.
2
Wang, Ye
2
Aiello, Gaetano
1
Akdevelioglu, Duygu
1
Almazyad, Fadi
1
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1
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1
Azar, Salim L.
1
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1
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1
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1
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1
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1
Beckman, Terry
1
Bogen, Jeremy
1
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1
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1
Boyd, D. Eric
1
Bressolles, Grégory
1
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1
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1
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1
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1
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1
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1
Chua, Alton Y. K.
1
Clarke, Theresa B.
1
Confente, Ilenia
1
Cooper, Tony
1
Cova, Bernard
1
Daellenbach, Kate
1
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The journal of brand management : an international journal
Journal of business research : JBR
573
Journal of retailing and consumer services
323
Technological forecasting & social change : an international journal
271
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
242
SpringerLink / Bücher
215
International journal of internet marketing and advertising : IJIMA
171
Information systems research : ISR
162
NBER working paper series
154
Finance and development : a quarterly magazine of the IMF
150
Tourism management : research, policies, practice
147
Journal of management information systems : JMIS
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
129
Working paper / National Bureau of Economic Research, Inc.
126
NBER Working Paper
123
Springer eBook Collection
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Psychology & marketing
111
International journal of business information systems : IJBIS
107
International journal of hospitality management
106
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
106
Journal of internet commerce
105
Journal of travel and tourism marketing
103
CESifo working papers
100
Electronic commerce research
99
Industrial marketing management : the international journal for industrial and high-tech firms
97
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Business horizons
95
Journal of marketing communications
92
International journal of advertising : the review of marketing communications
91
World Bank E-Library Archive
90
Management information systems : mis quarterly
88
International journal of electronic marketing and retailing : IJEMR
85
Discussion paper / Centre for Economic Policy Research
84
Journal of marketing management : MM
84
Cogent business & management
81
International journal of electronic commerce : IJEC
81
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
79
Journal of promotion management : innovations in planning and applied research
78
Policy research working paper : WPS
77
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ECONIS (ZBW)
75
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1
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
4
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
5
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
6
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
7
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
8
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
9
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
10
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
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