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~isPartOf:"The journal of brand management : an international journal"
~subject:"Gender"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Perception
11
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Consumer behaviour
8
Brand image
6
Markenimage
6
Brand management
5
Markenführung
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Borges, Adilson
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Cyr, Dianne J.
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Dash, Satyabhushan
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Felix, Reto
1
Lau, Kong Cheen
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Li, Ching Hsing
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Malhotra, Naresh K.
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Mishra, Abhishek
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The journal of brand management : an international journal
Journal of business research : JBR
72
Journal of retailing and consumer services
54
International journal of hospitality management
35
International journal of consumer studies
24
Psychology & marketing
21
Journal of marketing research : JMR
20
Journal of travel and tourism marketing
20
Product experience
20
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Marketing : ZFP ; journal of research and management
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of retailing
15
Marketing letters : a journal of research in marketing
15
Asia Pacific journal of marketing and logistics
13
International journal of advertising : the review of marketing communications
12
Journal of marketing communications
12
Journal of consumer behaviour : an international research review
11
The journal of product & brand management
11
Tourism management : research, policies, practice
11
The international review of retail, distribution and consumer research
10
The journal of consumer marketing
10
Journal of fashion marketing and management
9
Journal of international consumer marketing
9
Journal of marketing research
9
Tourism management perspectives : TMP
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of customer behaviour
8
Journal of food products marketing
8
Journal of revenue and pricing management
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
Cogent business & management
7
Journal of behavioral decision making
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour
7
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of marketing management : MM
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
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ECONIS (ZBW)
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1
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
2
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
3
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
4
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
5
Examining the realtionship between brand usage and brand knowledge structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
6
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
7
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
8
Psychology of performance and preference: advantages, disadvantages, drivers and obstacles to the achievement of congruence
Moss, Gloria A.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10003469712
Saved in:
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