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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internationaler Markteintritt"
~subject:"Multinationales Unternehmen"
~subject:"Schwellenländer"
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Internationaler Markteintritt
Multinationales Unternehmen
Schwellenländer
International marketing
25
Internationales Marketing
25
Brand management
23
Markenführung
23
Brand image
15
Markenimage
15
Consumer behaviour
10
Konsumentenverhalten
10
Brand
7
Markenartikel
7
Internal branding
6
Marketing management
5
Marketingmanagement
5
Brand extension
3
Cross-cultural management
3
Cultural identity
3
Interkulturelles Management
3
Kulturelle Identität
3
Markentransfer
3
Brand commitment
2
Brand orientation
2
China
2
Emerging economies
2
Employees
2
Erfolgsfaktor
2
Globalisierung
2
Globalization
2
KMU
2
SME
2
Sponsoring
2
Sponsorship
2
Success factor
2
2001-2010
1
Arbeitskräfte
1
Arbeitsverhalten
1
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Brand ambassador
1
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English
4
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Borges, Adilson
1
Brengman, Malaika
1
Cao, Wen
1
Dalmoro, Marlon
1
Feng, Yan
1
Ghose, Sanjoy
1
Hassouneh, Diana
1
Heiman, Amir
1
Lowengart, Oded
1
Nique, Walter Meucci
1
Pinto, Diego Costa
1
Shin, Geon-Cheol
1
Yoon, Yeujun
1
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The journal of brand management : an international journal
International marketing review
37
Journal of international marketing
30
International business review : the official journal of the European International Business Academy
20
Journal of global marketing
17
Journal of business research : JBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
International journal of emerging markets
8
Journal of international consumer marketing
7
Journal of the Academy of Marketing Science
7
Management international review : mir ; journal of international business
7
European journal of international management : EJIM
6
Journal of international entrepreneurship
6
Journal of world business : JWB
6
The journal of business & industrial marketing
6
Advances in international marketing
5
Berichte aus der Betriebswirtschaft
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
5
Harvard business review : HBR
5
Journal of East-West business
5
Journal of international management
5
Journal of strategic marketing
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Effects of globalization on the firm
4
European journal of marketing : EJM
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing in the fast changing world
4
Internationalisierung von Vertrieb und Handel
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of marketing
4
The journal of product & brand management
4
Anxieties and management responses in international business
3
Edward Elgar E-Book Archive
3
Entrepreneurial business and economics review : EBER
3
European research studies
3
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ECONIS (ZBW)
4
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1
The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Feng, Yan
;
Cao, Wen
;
Shin, Geon-Cheol
;
Yoon, Yeujun
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 578-595
Persistent link: https://www.econbiz.de/10012792862
Saved in:
2
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
3
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
4
Virtual worlds : a gateway for SMEs toward internationalization
Hassouneh, Diana
;
Brengman, Malaika
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10009373373
Saved in:
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